The massive Healthy Ambitions campaign, which aims to make Suffolk the healthiest county in Britain in the next 20 years, was launched on 5 November 2008. Healthy Ambitions will inspire people to make a difference to their lifestyles and ultimately improve health outcomes.

There are three target audiences:

• Children and young people (through schools and other services)
• Adults (through employing organisations)
• Older people (through local government, the NHS and the third sector)

It is designed to make a dramatic contribution to improving life expectancy and the patient experience of services, reduce heatlh inequalities, help more people to stop smoking and make a positive impact on  mental health, diabetes and chronic heart disease services. Please visit http://www.healthyambitionssuffolk.nhs.uk.